Can’t get enough of that NBA

Posted: November 15, 2012 in Uncategorized

Eric Fantillo

100280947

Nov 15, 2012

Blog Post #4

Why is it that athletes in the UFC must have a Twitter account? Why is it that the NBA is pretty much the same but without it being ‘officially’ mandatory? It’s because media consumption has changed. Fans are no longer going to nba.com every single time they want to get their basketball fix. They can log-in to Twitter anywhere, as long as they have their mobile phone, and check out what their favorite athletes are up to.

NBA_players_on_twitter

Image courtesy of hoopeduponline.com

As you can see from this list, there is roughly two out of  twelve players on NBA Teams that are not on Twitter. This means that pretty much any big-time player is on the site and most fans can go to this one-stop-shop to get their fix. This makes it much easier for NBA fans to incorporate their consumption of basketball media into their daily routines.

As a result of this, the NBA (and other big media franchises that cover it) are also on Twitter. These companies  have also made ‘apps’ so that fans can more easily access their content on the go.

But what keeps fanscoming back? Is it the Product, in other words the quality of the basketball games being played? Or is it the Brand, the way the NBA and subsequent media hype up rivalries and grudge matches?

Personally, I believe it is a combination of both. The players, and our favorites of them, keep us coming back for the product. We like to see our favorite player or team triumph over that of our friends’. But there is also, and I think this is more of factor, the need for us to see what happens when two more prominent teams or players collide. We get this sense of excitement in large part due to the NBA’s marketing.

For example, the most advertised match-up in NBA history, ever, is when the Boston Celtics take on the Los Angelos Lakers.

Image courtesy of bostonsportsradio.net

Image courtesy of bostonsportsradio.net

No match-up is as big as when these two go head-to-head. The league’s two most storied franchises. The most decorated with NBA Finals Championship wins. A history of competing on the biggest stage, against each other, that dates back decades. Want to know where I got that information? Well, I can’t link you to a site, because I know it all by heart. Every time i’ve watched these two teams play, those above facts have been crammed repeatedly down my throat. How could I forget the likes of Larry Bird, Magic Johnson, Bill Russell and Kareem Abdul Jabaar when I get a flashback replay of the-big-game-of-the-past every time there is an intermission in the current game?

It’s all about the branding with these two teams. The players are an afterthought. They all belong to a culmination of a rivalry between two logos. And it works. I can’t tell you how excited I am when these two teams play each other. I even try to clear my schedule just so I can watch it.

So, media consumption is changing and is ever more present in our daily routines. Brands are probably greater than products… and i’ll be honest, i’m ok with that.

 

Sources:

http://hoopeduponline.com/2009/03/30/a-list-of-every-nba-player-on-twitter/

http://www.webimax.com/blog/seo/the-nbas-social-media-marketing-a-lesson-in-global-branding

http://www.brandingserved.com/gallery/Rebranding-Expanding-The-NBA/508291

Pictures:

http://hoopeduponline.com/2009/03/30/a-list-of-every-nba-player-on-twitter/

http://www.bostonsportsradio.net/2012/02/09/game-25-los-angeles-lakers-14-11-at-boston-celtics-14-10/

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