Media consumption in the NBA

Posted: November 15, 2012 in Uncategorized

Photo by

DK Singh


Blog Post # 4

November 15, 2012

Media communication is a vital role in the NBA. NBA team organizations use numerous mediums to reach their stakeholders including television, radio, publications, and online efforts. With over 65% of online adults using social networking sites, social media has drastically grown and has become an especially popular medium in the NBA. Teams now utilize an increasing number of social media platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, blogs, and more. These platforms help the NBA’s communication to connect with the public, build a brand, conduct customer relationship (such as fans) and manage reputations for players and staff.

Individual Players themselves also use, Twitter, Facebook etc. to create a fan base and further support for there teams. The teams have their own websites and integrate links to their respective pages for Twitter, Facebook, YouTube, and blogs. This makes sense because teams rely heavily on a fan following, so it is important to understand what media fans want. These digital media outlets above provide efficient means for sports organizations to enable fan interaction and a large fan base.

Social media helps to organize different ideologies and discourses together so they can be discussed by other people in one area. It helps further expand peoples minds and create a place for learning and sharing all kinds of beliefs, ideas, and views. NBA uses this to their advantage by covering main stream news within their discussion to bring people in then changing those discussions to relate to basketball.

Lastly there are nine ways that the NBA uses social media successfully. First provide networking platforms, (2) use blogs and other social media tools to engage customers, (3) use both traditional and Internet-based promotional tools to engage customers, (4) provide information, (5) be extreme, (6) provide exclusivity (offers only the best fans can get to create competition), (7) design products with talking points and consumers’ desired self-images in mind, (8) support causes that are important to consumers, and lastly utilize the power of stories.

Image by: Miami Heat Facebook



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